Select Page

We live in a tremendous time to be in business, thanks to the internet. If you own a small- to medium-sized enterprise, the web gives you incredible power and opportunity for growth and success. But like anything worthwhile, it’s not quite as easy as it might seem. The good news is, a great website IS possible without lots of fuss OR crippling your budget.

Creating a quality, sales-driven presence on the internet takes some planning and professional execution. Here are some strong reasons why it’s vitally important to have a great website for your business.

  1. You’re in control. Sure, social media is a revolution, and you should be using every social platform that has your customer’s attention, but be aware that what you post on these sites ultimately doesn’t belong to you, and might not even be seen by all of the people you want it to be seen (in some cases, unless you pay). With your own website, you control exactly how your business is presented by your current and potential customers.
  2. Your business will rank higher when searched online. Without a good quality, well optimized website, potential customers still might find you, but they may find you elsewhere, from a Google or Bing search listing, an online directory, or maybe even not at all. Having a carefully built website can vastly improve your internet search presence.
  3. Your website may be the first (and only) thing your potential customer sees about you. Your credibility is important, and there is endless research to support that the first few seconds a visitor spends on your website are absolutely critical to making that vital first impression. Your website has to be well designed, and it has to be easy to find what you’re looking for. And that takes detailed planning and good design.
  4. It’s affordable! When compared with costs for print, radio, or just about any other advertising or marketing medium, having a high quality website costs a tiny fraction of what “traditional” media still asks for, and return on your investment is beyond compare.
  5. Today, absolutely anything and everything can be marketed and sold online, including many things I didn’t even know I wanted online. A website levels the playing field so it doesn’t matter if you’re a four-person operation or have a workforce of 4000. On the internet, size really doesn’t matter.

Now more than ever, it is inexpensive and attainable for any business, no matter what the size, or the product or service you’re offering, to market and promote your efforts with a fantastic website and online presence. It will attract attention from current and potential customers, offering them value and increasing your sales and revenue. To find out more about how a great website can help your business, contact us today for a free online business analysis by clicking here.